DAY is the passion project of sisters Disha, Apee and Yukti. DAY is the culmination of their love for independent retail, impeccable styling, and a commitment to showcasing under-the-radar brands.

After 10 years as a Director at a global brand consultancy, Apee translated her experience of building global brands to build her own brand DAY.

Apee leads all marketing activity for DAY and is the lead buyer. Apee also oversees social media and website development for DAY.

"DAY is a space to curate a selection of brands I deeply admire, while also fostering support for the local community and independent designers in Peckham and its surroundings."

DAY was established in 2018 in Peckham London, it has been listed among the top indies in London from leading publications Evening Standard, Guardian and Stylist. DAY was awarded highly commended as Best New Retailer from Drapers in 2021.