BEST CUSTOMER EXPERIENCE
This award recognises an independent multi-brand retailer that provides consistently exceptional customer experience. It is open to retailers operating in all parts of the fashion market, including womenswear, menswear, kidswear, lingerie and occasionwear.
Judges will be looking for initiatives that have proved truly transformative and demonstrably improved standards of service, with examples of how retailers go above and beyond for their customers.
This entry must focus specifically on what has been done over the past 12 months, as well as demonstrating a generally high level of customer experience.
Criteria against which you will be judged:
This category is judged in two ways: first, you must submit an entry in order to be considered.
If your entry is eligible, a mystery shopper from an independent third-party company will visit your primary store and provide a report and score to the panel judges. Those retailers with the top scores will have their written entries analysed by our judges, who will take both into account in their decision-making.
Judges will consider whether this business has made an exceptional effort over the past 12 months to provide the best possible customer service.
They will be looking to see that retailers have gone above and beyond to meet customers’ needs, and want to see evidence of innovation when it comes to customer service.