Best Marketing Campaign - New for 2020 - Drapers Independents Awards
This award is open to both independent multi-brand retailers, and wholesale brands with independent stockists in the UK and/or Ireland.
Judges will be looking for a successful and innovative marketing campaign run across any channel (social media, poster, web, magazine/newspaper, radio, in-store, TV, billboard, or any combination thereof). Brands and retailers should be able to demonstrate a clear goal, good brand messaging, creative use of the media involved, and proven results according to its aims and objectives.
This can be a specific campaign over the past 12 months, or, for example, the culmination of a social media strategy that has been executed over the last year.
Criteria against which you will be judged:
- Is this a strong, creative campaign that fits with the business and its customers?
- Did it have clear aims and objectives?
- Did it succeed and drive engagement and/or sales?
- Did it offer something new?
- Did it offer a good return on investment?