Best marketing campaign - Drapers Independents Awards
This award will recognise a successful and innovative marketing campaign run across any channel (social media, poster, web, magazine/newspaper, radio, in-store, TV, billboard, or any combination thereof). Retailers should be able to demonstrate a clear goal, good brand messaging, creative use of the media involved, and proven results according to its aims and objectives. This can be a specific campaign over the past 12 months, or, for example, the culmination of a social media strategy that has been executed over the last year. Open to independent multi-brand retailers.
Criteria against which you will be judged:
- Did the campaign have clear aims and objectives?
- Is this a strong, creative campaign that fits with the business brand and its customers?
- Did it succeed and drive engagement and/or sales?
- Is it a market-leading campaign?
- Did it offer something new to the market?