Best New Retailer

If your multi-brand independent retailer has been trading for between one and three years, this is the category for you. It is open to retailers operating in all parts of the fashion market, including womenswear, menswear, kidswear, lingerie and occasionwear.

The judges will be looking for a strong business plan, a compelling unique selling proposition and an impressive financial performance, which demonstrates year on year growth. The look of the shop, your brand mix, commitment to customer service, marketing initiatives and communication to customers will all be considered.

Please note that entries submitted without financial information may be excluded from the awards – all information supplied is confidential, and projected figures can be included as a guide.

Criteria against which you will be judged:

• Have you been operating for between one and three years?
• Have you provided clear evidence of financial success?
• Do you offer a brand mix appropriate to your customer?
• Is the shop environment and website (if there is one) appropriate to this market?
• Does your business have a strong business plan and potential for future growth?
• Does it stand out from the competition?