BEST NEW RETAILER

If your multi-brand independent retailer has been trading for between one and three years, this is the category for you. It is open to retailers operating in all parts of the fashion market, including womenswear, menswear, kidswear, lingerie and occasionwear.

The judges will be looking for a strong business plan, a compelling unique selling proposition and signs of resilience and agility during the pandemic. The look of the shop, your brand mix, commitment to customer service, marketing initiatives and communication to customers will all be considered.

Criteria against which you will be judged:

• Have you been operating for between one and three years?
• How has the business reacted to the pandemic and its impact?
• Do you offer a brand mix appropriate to your customer?
• Is the shop environment and website (if there is one) appropriate to this market?
• Does your business have a strong business plan and potential for future growth?
• Does it stand out from the competition?