Best new retailer - Drapers Independents Awards
If your store has been trading for between one and four years, this is the category for you. The judges will be looking for a strong business plan, a compelling unique selling proposition and an impressive financial performance, which demonstrates year on year growth (can include projected figures). The look of the shop, your brand mix, your commitment to customer service, your marketing initiatives and your communication to customers will all be taken into account, as will an appropriate approach to multichannel retailing. Open to independent multi-brand retailers.
Criteria against which you will be judged:
- Has this business provided clear evidence of its financial success?
- Does it offer a brand mix appropriate to its consumer?
- Is the shop environment and website (if there is one) appropriate to this part of the market?
- Does it have a market-leading business strategy and good potential for future growth?
- Does this retailer stand out from its competitors?
- Is this a business that other retailers will want to watch?
