Best Store Design - Drapers Independents Awards
This award recognises an independent multi-brand retailer with outstanding store design and visual merchandising. It is open to retailers operating in all parts of the fashion market, including womenswear, menswear, kidswear, lingerie and occasionwear.
The winning entry will demonstrate flair, creativity and an excellent use of display units to create a stunning interior design and presentation of product appropriate to the store’s style and clientele.
Use of technology and external window displays will be considered, as well as the overall cost of the fit-out and the value that represents.
Please note that only one store can be entered for each business.
Criteria against which you will be judged:
- Is the design and/or visual merchandising visually creative, eye-catching and appropriate to its target customer?
- Does it showcase the product in an appropriate way that helps to drive sales?
- Is the concept innovative – have we seen these ideas before?
- Does the design make you stand out from the competition?