BEST USE OF SOCIAL MEDIA: NEW

This category is open to all independent retailers operating in the UK and Ireland. Judges will be looking for a business that can demonstrate a strong understanding and creative approach to social media that spans multiple platforms. They will also be looking for retailers that have improved their social media strategies and introduced new initiatives as a result of the pandemic.

Whether through Facebook, Twitter, Instagram, Pinterest, TikTok or any other social channel, the business should demonstrate how social channels have been harnessed to drive sales and build brand awareness over the past 12 months.

Criteria against which you will be judged:

• Creativity and originality
• Sales, traffic and brand awareness resulting from the social media activity
• Relevance to target audience.