Best visual merchandising and store design - Drapers Independents Awards
This award recognises an independent retailer with a truly outstanding store design and visual merchandising offer. The winning entry will demonstrate flair, creativity and an excellent use of display units to create a stunning interior design and presentation of product appropriate to the store’s style and clientele. Use of technology and external window displays will also be considered as well as the overall cost of the fit-out and the value that represents. Only one store can be entered for each business. Open to independent multi-brand retailers.
Criteria against which you will be judged:
- Did the design concept work from conception to execution?
- Does it represent a good investment for the business?
- Is it visually creative and appropriate to its target customer?
- Is the concept innovative – have we seen these ideas before?
- Does the interior make this retailer stand out from its competitors?