Bridal independent of the year - NEW FOR 2019 - Drapers Independents Awards
Launching for 2019, this new award recognises an independent retailer serving the bridal market, and is looking for a strong edit of key brands appropriate to the target customer, impeccably high standards of service, an in-store environment (and online, if applicable) that complements the bridal brands on offer, a strong business plan and buying strategy that ensures the business remains at the top of its game and strong evidence of financial success. The business can either sell only bridal or a mix of bridal and other categories, but should be able to demonstrate that bridal makes up considerably more than half of sales. Open to independent multi-brand bridal retailers.
Criteria against which you will be judged:
- Has this retailer provided clear evidence of its financial success?
- Does it offer a brand mix appropriate to its customer?
- Is the shop environment and website (if there is one) appropriate to this market?
- Does this retailer offer an exceptional level of service?
- Does the business show market leading business strategy and have good potential for future growth?
- Does it stand out from its competitors?