KIDSWEAR BRAND OF THE YEAR

This award is open to any kidswear brand stocked by independent retailers in the UK and/or Ireland.

You will be judged on a range of factors, including design, response to the pandemic, margin offered, stock service (if applicable), after-sales service, most improved line and most commercial direction.

Judges want to see a clear business plan, great value and great quality product range and fantastic customer service.

Please note that entries submitted without supporting financial information may be excluded from the awards – all information supplied is confidential.

Criteria against which you will be judged:

• Have you listed your main stockists – and are these independent retailers in the UK/Ireland?
• What is the brand’s USP? What makes you stand out from the competition?
• Do you work with your independent stockists for mutual benefit?
• How has the brand worked with independents through the pandemic?