Lingerie independent of the year - Drapers Independents Awards
Recognising an independent retailer serving the lingerie market, this award is looking for a strong edit of key brands appropriate to the target customer, high standards of service, an in-store environment (and online, if applicable) that complements the lingerie brands on offer, a strong business plan and buying strategy that ensures the business remains at the top of its game and strong evidence of financial success. The business can either sell only lingerie or a mix of lingerie and other categories, but should be able to demonstrate that lingerie makes up considerably more than half of sales. Open to independent multi-brand lingerie retailers.
Criteria against which you will be judged:
- Has this business provided clear evidence of its financial success?
- Does it offer a brand mix appropriate to its consumer?
- Is the shop environment and website (if there is one) appropriate to this part of the market?
- Does the business show market-leading business strategy and have good potential for future growth?
- Does this retailer stand out from its competitors?
- Is this a business that other retailers will want to watch?