Multichannel independent of the year - Drapers Independents Awards
This award recognises digital excellence within an independent retail business. Entrants must operate a physical shop as well as a transactional website. The award is looking for proven commercial success across both channels, great use of design, content online and social media, a strong multichannel buying strategy, excellent usability and web traffic, great customer service, a strong brand mix, efficient handling of stock and logistics, and expertise in integrating all aspects of the multichannel operation. Open to independent multi-brand retailers with at least one bricks-and-mortar store and a transactional website.
Criteria against which you will be judged:
- Has this retailer designed a site that reflects the business and brand portfolio?
- Does it offer good customer service?
- How good is the online experience for the consumer?
- Is the brand selection online appropriate and presented well?
- Does the website show market leading business strategy and have good potential for future growth?
- Does this website site stand out from its competitors online?