MULTICHANNEL INDEPENDENT OF THE YEAR
This award is open to independent multi-brand retailers with at least one bricks-and-mortar store, and a transactional website.
Judges will be looking for proven financial success across both channels; great use of design, online content and social media; a strong multichannel buying strategy; excellent usability and web traffic, signs of resilience and agility during the pandemic, great customer service; a strong brand mix; efficient handling of stock and logistics; and expertise in integrating all aspects of the multichannel operation.
Please note that entries submitted without supporting financial information may be excluded from the awards – all information supplied is confidential.
Criteria against which you will be judged:
- How has the business reacted to the pandemic and its impact?
- Do you offer good customer service across all platforms?
- What does the website add to the offer?
- Does the site suitably reflect the business and brand portfolio in terms of design/content?
- Does your business have a strong business plan and potential for future growth?
- Does it stand out from the competition?