Pure London is so much more than a fashion trade show. We bring together the brightest minds in the industry twice a year to showcase the best of the season’s must-have fashion collections, discover the latest trends, get exclusive business insight, and make all-important international connections. Pure London provides a global platform for fashion with new sectors expanding the portfolio to cover Ready-to-wear, Premium, Gen-Z, Shoes, Accessories, Pure Body, Pure Edge, Purely Sustainable and Pure Jewel.