Jo Davies has been in the fashion retail industry for 13 years and owns the multi-award winning BLACK WHITE DENIM. 3 times winners of Drapers Independents Awards (best womenswear retailer, best use of social media and best store design) BWD has become somewhat of an institution in the North West. Known for the now trademarked phrase "Shrink Your Wardrobe" Jo and her team work really hard to encourage customers buy less but buy better. As well as selling carefully curated edits from both proven and pioneering brands, BWD also encourages shoppers to buy and sell from their Pre-Loved offer and rent occasion-wear from brands such as Self Portrait. BWD is a truly circular fashion business located in the heart of Cheshire's 'Golden Triangle'.