Isabella Wookey, Drapers 30 under 30 in 2023, is the founder and owner of boutique, Willow & Wolf, Drapers Lifestyle Independent of the Year in 2021.

Isabella continually seeks to develop and mentor her team of motivated, independent, and capable colleagues to ensure the store offers customers a rich, warm and wonderful welcome with the purpose of delighting, rather than selling. She is constantly researching exciting up and coming brands that haven’t been discovered yet. Always interested in the story behind a brand as well as how it looks and feels.