Pure London, the UK’s largest festival of fashion, and Just Around The Corner have united to form Pure London X JATC.

Pure London X JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars, providing an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

The first combined show will take place on the 11th – 13th February 2024 at Olympia London, creating a milestone fashion buying event for London with an increased number of inspirational fashion designers and brands.