Claire Spencer-Churchill and Alex Lyles launched Claret Showroom in 2007. Claire had previously worked at Paul Smith and went on to start the agency after seeing a lack of showrooms offering a distribution service to antipodean brands. The showroom has since moved on to represent brands from across the globe, selling to a network of over 700 stores across the EU and Middle East. In 2005 a permanent showroom in Paris was opened offering brands an opportunity to present their collections to stores not coming through London. In 2016 Alex and Claire launched Splash Paris, Europe's premium Resortwear Tradeshow. Claire lives in West London with her husband and two children.
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