My career started within the buying arena and evolved into store management varying from Karen Millen to Harvey Nichols. Wholesale management soon followed with various designers from Jean Paul Gaultier, Alexander McQueen, Helmut Lang and finally Italian brand Diesel.
I then joined DAY Birger et Mikkelsen as the Managing Direction successfully rebranding and repositioning the brand. I over saw the UK and Export markets at a time when Danish brands were still gaining popularity and breaking into these markets.
In 2010 I decided to launch my Wholesale agency Winnie & Eds, specialising in women’s ready to wear and accessories.
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