Khabi Mirza founded Fabric PR in 2010 to assist fashion brands in creating engaging dialogues between them and their target markets. Based in London's Spitalfields, Fabric PR has carved a niche in delivering multi-layered communications campaigns from consumer-targeted PR, celebrity placement and digital marketing through to buyer-focused brand-building and event-led projects. Fabric PR manages publicity for over 20 fashion brands, from young fashion brands including Scotch & Soda, K-Way and Umbro, through to contemporary players such as Gloverall, Joe's Jeans and Samsoe & Samsoe, as well as footwear and accessories brands including R.M. Williams, Base London, The Cambridge Satchel Company and Eastpak. A former fashion and features editor at Drapers and editorial contributor to titles including GQ and FHM, Khabi's experience in fashion-led media has provided Fabric PR with a unique understanding of the vernacular required to communicate fashion and brand stories across today's ever-expanding media channels.