Steve launched Psyche 37 years ago and in that time it has grown from a tiny boutique to a 3 store business including a department store, two city centre stores and a rapidly growing website. In 2107 the department store was extended to add 5,000 sq ft of office space on the roof to accommodate the growing web team. In April 2018 the Durham store, which is mens premium only, opened and the department store was totally refitted at a cost of £320,000. Psyche has been recognised with lots of awards including the Drapers retailer of the year, FHM retailer of the year, one of Vogue’s best stores in Britain and the 2018 Drapers best menswear store winner. We have even been visited by HRH Princess Anne. Steve was voted the Tees Valley business executive of the year and given an honorary doctorate in 2010 and an MBE last November. Though retailing is challenging at the moment, I still love it as much today as I did when I started.