Jo Davies’s first foray into the fashion business was when she opened a boutique in Wilmslow 9 years ago called Black White Denim, currently Drapers Independent Boutique of the Year 2018/9. Prior to that Jo had worked in a variety of senior corporate roles in multinationals such as P&G, Pepisco and Molsen Coors. Jo has an enviable track record of introducing brands to her customers in the North West, often years before they get picked up by national chains. Notable successes have been Veja, Zoe Karssen, Rixo, Bella Freud, Anine Bing, Air & Grace and Samsoe & Samsoe. As well as selling premium designer brands, Jo has created two own label brands: BWD Basics, a range of luxe jersey basics and 50 Pieces, a limited-edition collection inspired by favourite designs from the past.
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