Alex Lyles co-founded fashion distribution agency Claret Showroom Ltd in 2006 as well as premium resortwear tradeshow Splash Paris in 2014. With previous experience in fashion PR and marketing, Alex has spent nearly 20 years working in the industry. Claret Showroom covers markets in Europe, Middle East and USA helping brands to grow through retail channels at all levels but the UK independents have remained a particular interest of hers.
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