The Dressing Room
In May 2005, Deryane established The Dressing Room, an independent boutique and website based in St Albans, Hertfordshire. In 2006, the business moved into larger premises on St Albans High Street and has since expanded 3 times in response to growth. The Dressing Room website www.the-dressingroom.com was launched in 2010, bringing all of the boutique’s personality digitally for a worldwide consumer. Deryane herself is extremely influential within the Fashion Retail Industry being named twice in the POWER LIST as one of the 100 most influential people in the Fashion Industry; invited to attend the House of Lords business reception; a part of the Red magazine panel of inspirational women and voted as an Everywoman Retail Ambassador. The Dressing Room has become one of the UK's most respected independent retail businesses, with 6 Drapers awards to its name and is a regular in the top boutiques lists; featured in the Top 50 Independent Boutiques in Stella Magazine 2019, as well as being listed in Vogue, The Telegraph, The Independent, Glamour and Stylist magazine.