Khabi established Fabric PR in 2010 following a 15-year career in fashion journalism with six years directing the fashion and features editorial teams at Drapers. Khabi’s expertise in editorial-led fashion & retail communications is supported by a flair for creating and delivering results-led creative content. This content-first approach defines Fabric PR’s client campaigns and audience engagement. Based in the heart of London’s Shoreditch, Fabric PR brings together a 14-strong team of senior UK publicists, social media experts and media mavericks. Experts in publicity, marketing and brand positioning, Fabric PR’s passion is creating unique and engaging conversations between brands and their target markets. The agency counts over 20 clients including Scotch & Soda, Eastpak, Umbro and Lee Jeans, amongst others.