The owners of independent fashion retailers across the UK and Ireland, and the brands and agent that supply them, have proved their resilience and ability to adapt to changing consumer behaviour over the two years since the Covid-19 pandemic took hold. The focus now is on how to do business better – becoming more responsible, sustainable and digitally savvy, while still providing customers with top-quality, beautifully designed product.
In 2022, the Drapers Independents Awards will celebrate the best in independent fashion retailing through this lens. After two years of intermittent lockdowns, the awards will recognise the fashion retailers and brands that have innovated to survive, supported their local communities, and built stronger businesses under the toughest of circumstances.
There are 18 awards this year, including categories for menswear, womenswear and kidswear retailers and brands. New for 2022, we have introduced a category for pureplay multi-brand independent retailers, which operate without a bricks-and-mortar store. We have also added the Sustainability Award, recognising the growing number of brands and retailers that focus on sustainable fashion.
Please refer to the definitions of independent retailer/brand/agent here to check you are eligible to enter the Drapers Independents Awards, as well as reading the individual category criteria. Footwear brands and retailers should enter the Drapers Footwear Awards, while direct-to-consumer brands that do not wholesale to independents can enter the Drapers Awards.